Are Signs Effective Tools for Boosting Your Business?
Having effective business signage is a vital part of running a successful organization or company regardless of its size or industry. It’s been proven that signs are an inexpensive yet highly effective advertising medium that will build your brand and increase sales – even in down economies.
In a study conducted by the U.S. Chamber of Commerce approximately 2500 businesses were posed the question: “What paid advertising helps consumers become aware of your business?” The results below support the fact that signs must be a key component of every company’s advertising budget.
| On Premise Sign | 50% |
| Word-of-Mouth | 33% |
| Newspaper | 9% |
| Radio | 1% |
| Television | 1% |
To be effective, your business signs should be designed to serve the following functions:
- Identify your location and bring customers in from the street,
- Help customers easily navigate your building(s) or store,
- Provide product/service information and highlight specials, sales, point-of-purchase info.
Signs for businesses and organizations should not be limited to just those on premises. Vehicle graphics, event banners/signs, and trade show displays all help promote your organization and get your messages out.
BannerWorx Signs & Graphics can provide the solutions you need to support these functions. Visit us today to discuss your needs and we’ll tailor a solution to fit your requirements.